Gauchos Celebrate Hispanic Heritage Month

The UCSB Gauchos celebrated Hispanic Heritage Month in a big way this year, recognizing the rich and diverse culture of Santa Barbara County by offering their services to numerous businesses and philanthropic organizations in the area.

The Gauchos set aside 1,500 tickets men’s soccer tickets for Hispanic businesses and charitable organizations during Hispanic Heritage Month, which runs from September 15 to October 15 each year. The tickets were provided free of charge.

“UCSB Athletics continues to make the community a priority and the Gauchos Give campaign is a clear example of this,” said Sergio Villa, past President of the Santa Barbara Hispanic Chamber of Commerce. “I am very proud to be a part of this and I encourage that anyone who has never attended a game do so, as they will not be disappointed.”

The local businesses and charities that enjoyed the free tickets included the Boys and Girls Clubs of Goleta and Santa Barbara, Casa De La Raza, Querencia, the Goleta Homework Club, Hispanic Business Magazine, the Children’s Museum, The Santa Barbara Hispanic Chamber of Commerce, Spanish Soccer League, Marborg Industries, Univision, Santa Cruz Market, the Santa Barbara Neighborhood Clinic, Citrix Online, Deckers, Hayward Lumber and the City of Goleta.

Along with the 1,500 free tickets, video features of Latino-American athletes speaking about their experiences were shown on, and men’s basketball senior Jaimé Serna made a special guest appearance during the radio broadcast of the September 23 men’s soccer match against San Diego.

A video of current midfielder Luis Silva speaking about his upbringing can be found here.

For more information on Hispanic Heritage Month, please click here.

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